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Content Strategy & Goals:
What are your primary content goals
brand awareness
lead generation
nurturing
education
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Which platforms do you currently publish content on
blog
LinkedIn
Facebook
YouTube
Ig
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How frequently do you publish new content? How frequently would you like to publish going forward?
What types of content resonate most with your audience (written articles, short videos, infographics, podcasts)?
written articles
short videos
infographics
podcasts
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Branding & Editorial Guidelines:
Describe your brand’s tone of voice (casual, professional, humorous, authoritative)
Do you have a style guide or editorial guidelines we should follow?
Are there specific keywords, topics, or themes you want to focus on for SEO or brand positioning?
Do you have a content approval workflow (e.g., drafts need review by a marketing manager before publishing)?
Tools & Automation Requirements:
Which content management system (CMS) or platform do you use
WordPress
Hubspot
Custom
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Do you want the system to auto-schedule and auto-post content, or just provide recommendations for manual review?
Would you like AI-generated content outlines or draft posts? If yes, what level of automation are you comfortable with?
Do you have analytics or performance data from previous content efforts that we can reference?
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